Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2020.1832137
Abstract: The ongoing transformation of branding in developing countries remains under-researched despite its central importance to competitive advantage. The Egyptian banking sector is a prime example: it d... read more here.
Keywords: understanding consumer; consumer based; equity antecedents; antecedents international ... See more keywords
Understanding consumer and clinician perceptions of a potential Lyme disease vaccine.
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DOI: 10.1093/her/cyab032
Abstract: Each year, over 450 000 Lyme disease diagnoses are estimated to occur in the United States, and current preventive measures have been insufficient to stem the rising incidence. An effective human Lyme disease vaccine could be… read more here.
Keywords: understanding consumer; disease; lyme disease; disease vaccine ... See more keywords
Understanding consumer adoption of mobile payment in Pakistan
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Science and Technology Policy Management"
DOI: 10.1108/jstpm-07-2021-0110
Abstract: Purpose This study aims to explore the consumers’ choices of mobile payments (m-payments) using a comprehensive unified model. The financial technology for digital m-payment has been increasingly introduced in the market, yet their acceptance has… read more here.
Keywords: understanding consumer; pakistan; model; consumer adoption ... See more keywords
Understanding Consumer Experiences and Insurance Outcomes Following Plan Disenrollment in the Nongroup Insurance Market
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DOI: 10.1177/1077558721998910
Abstract: Disenrollment from health plans purchased on Affordable Care Act (ACA) Marketplaces is frequent; little is known whether disenrollment from off-Marketplace plans is as common or about the experiences and consequences of disenrollment. Using longitudinal administrative… read more here.
Keywords: insurance; market; understanding consumer; plan ... See more keywords
Understanding Consumer Enchantment via Paranormal Tourism: Part II—Preliminary Rasch Validation
Sign Up to like & getrecommendations! Published in 2020 at "Cornell Hospitality Quarterly"
DOI: 10.1177/1938965520971276
Abstract: Situational-enchantment is a hypothesized arousal state encompassing a potent sense of connection or oneness with a “transcendent power or ultimate reality.” Qualitative research previously suggest... read more here.
Keywords: understanding consumer; enchantment via; via paranormal; paranormal tourism ... See more keywords
Understanding Consumer E-Waste Recycling Behavior: Introducing a New Economic Incentive to Increase the Collection Rates
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DOI: 10.3390/su11092656
Abstract: Consumer electronics are made of a wide range of materials, including precious metals and critical minerals with limited global reserves. Ensuring the recycling of these materials is essential for future use, especially since many renewable… read more here.
Keywords: collection; understanding consumer; collection rates; consumer ... See more keywords
Understanding Consumer Perspectives of Bio-Based Products—A Comparative Case Study from Ireland and The Netherlands
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DOI: 10.3390/su13116062
Abstract: The bioeconomy can support Europe’s transition to a low-carbon economy and help to meet key international, European and member state sustainability targets through the provision of bio-based products and energy derived from sustainably sourced biomass.… read more here.
Keywords: based products; consumer perspectives; bio based; understanding consumer ... See more keywords