Toward an Understanding of Parental Views and Actions on Social Media Influencers Targeted at Adolescents: The Roles of Parents’ Social Media Use and Empowerment
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DOI: 10.3389/fpsyg.2019.02664
Abstract: Recent studies suggest that adolescents are spending significant amounts of time on social media. Brands are taking advantage of this fact and actively using social media to reach adolescent consumers, primarily via social media influencers.… read more here.
Keywords: social media; media influencers; use social; parental views ... See more keywords