Understanding the spillover effects of channel reward on observers' commitment: The mediating role of envy
Sign Up to like & getrecommendations! Published in 2020 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2019.01.003
Abstract: Abstract A manufacturer-initiated reward event not only influences the awarded distributor but also alters the behaviors of the unrewarded distributors in the distribution network (i.e., observers). Going beyond a bilateral view of reward, this article… read more here.
Keywords: envy; spillover effects; understanding spillover; observers commitment ... See more keywords