Articles with "understanding theory" as a keyword



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Understanding the theory and practice of team selling: An introduction to the special section and recommendations on advancing sales team research

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Published in 2019 at "Industrial Marketing Management"

DOI: 10.1016/j.indmarman.2018.03.001

Abstract: Abstract Effectively managing sales teams is a prerequisite for success in modern business markets. Thus, practitioners are increasingly interested in improving the performance of their sales teams. However, academic research in the area is very… read more here.

Keywords: team selling; understanding theory; team; special section ... See more keywords