The dual effects of perceived unfairness on opportunism in channel relationships
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DOI: 10.1016/j.indmarman.2017.01.008
Abstract: Abstract Opportunism has long-term negative consequences for channel relationships. The extant research has traditionally focused on economic forces in studying opportunism. However, social exchange theory stresses the role of social forces in shaping opportunistic behavior.… read more here.
Keywords: opportunism; perceived unfairness; dual effects; unfairness opportunism ... See more keywords