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Published in 2018 at "British Medical Journal"
DOI: 10.1136/bmj.k3046
Abstract: More than half of adults aged over 45 will be labelled as hypertensive if new US guidelines are adopted, concludes a study in The BMJ this week (doi:10.1136/bmj.k2357). This equates to 70 million people in…
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Published in 2019 at "Journal of Macromarketing"
DOI: 10.1177/0276146719835290
Abstract: The boom generation is aging. Research has found that aging boomers are more vulnerable to mental and physical health problems and that adoption of healthy lifestyles may be a game changer for preventive health marketing…
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Keywords:
counterculture;
aging boomers;
preventive health;
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