Identification of the unique attributes and topics within Smart Things Open Innovation Communities
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DOI: 10.1016/j.techfore.2019.05.004
Abstract: Abstract One of the main challenges of open innovation communities is how to create value from shared content either by selecting those ideas that are worthy of pursuit and implementation or by identifying the users'… read more here.
Keywords: unique attributes; methodology; innovation communities; open innovation ... See more keywords
Does the type of attribute matter? Examining whether underlying factors explain product attribute preference
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Brand Management"
DOI: 10.1057/s41262-017-0082-0
Abstract: Most research into product attribute preferences suggests that innovation through enhanced attributes is superior to innovation through unique attributes, yet the marketplace success of new products with unique attributes challenges these assessments. To determine whether… read more here.
Keywords: attribute; product; unique attributes; type attribute ... See more keywords