Articles with "university image" as a keyword



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Revisiting the ‘university image model’ for higher education institutions’ sustainability

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Published in 2020 at "Journal of Marketing for Higher Education"

DOI: 10.1080/08841241.2020.1781736

Abstract: Global student mobility has reached far beyond Europe, North America, and Australia. Malaysia, Singapore, and South Korea have become the ‘emerging contenders’ focusing on attracting international ... read more here.

Keywords: university image; model higher; revisiting university; image model ... See more keywords

Integrative conceptual framework of student loyalty, service quality, e-service quality and university image in open and distance learning

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Published in 2023 at "Higher Education, Skills and Work-Based Learning"

DOI: 10.1108/heswbl-12-2022-0278

Abstract: PurposeThe aim of this study is to examine the relationship between the determinants of student loyalty, i.e. service quality, e-service quality and university image in open and distance learning (ODL) based on the theory of reasoned… read more here.

Keywords: service quality; university image; quality service; service ... See more keywords
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The effect of uniqueness and student's experience in improving university image: Empirical study at private universities in Indonesia

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Published in 2021 at "Management Science Letters"

DOI: 10.5267/j.msl.2020.9.034

Abstract: Article history: Received: June 20, 2020 Received in revised format: August 3 read more here.

Keywords: university image; experience improving; improving university; student experience ... See more keywords