Forecasting Unplanned Purchase Behavior under Buy-One Get-One-Free Promotions Using Functional Near-Infrared Spectroscopy
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DOI: 10.1155/2022/1034983
Abstract: It is very important for consumers to recognize their wrong shopping habits such as unplanned purchase behavior (UPB). The traditional methods used for measuring the UPB in qualitative and quantitative studies have some drawbacks because… read more here.
Keywords: functional near; spectroscopy; near infrared; infrared spectroscopy ... See more keywords