A Biopsychological Model of Anti-drug PSA Processing: Developing Effective Persuasive Messages
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DOI: 10.1007/s11121-017-0836-7
Abstract: For the current study, we developed and tested a biopsychological model to combine research on psychological tension, the Limited Capacity Model of Motivated Mediated Message Processing, and the endocrine system to predict and understand how… read more here.
Keywords: unpleasant information; persuasive messages; pleasant unpleasant; biopsychological model ... See more keywords