Consumer Perceptions towards Unsolicited Advertisements on Social Media
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DOI: 10.3390/data7100138
Abstract: The practice of unsolicited advertisements on social media has grown prevalent. This data article presents 837 US-based social media users’ consumer perceptions of such advertisements. Understanding how consumers perceive unsolicited advertising is vital to developing… read more here.
Keywords: unsolicited advertisements; social media; perceptions towards; advertisements social ... See more keywords