Consumer perception of upcycled food labels
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DOI: 10.1108/bfj-02-2025-0216
Abstract: PurposeThis study introduces a value-added framework for upcycled food and empirically investigates consumer perceptions of these labeled foods.Design/methodology/approachThis study utilized a self-administered survey (n = 379) as a research instrument for data collection.FindingsConsumers perceive “they have a… read more here.
Keywords: food; consumer; upcycled labeled; consumer perception ... See more keywords