Bridging the Gap: A Systematic Benchmarking of Uplift Modeling and Heterogeneous Treatment Effects Methods
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DOI: 10.1177/10949968221111083
Abstract: Choosing the correct method to predict the incremental effect of a treatment on customer response is critical to optimize targeting policies in many important applications such as churn management and patient care. Two research streams,… read more here.
Keywords: heterogeneous treatment; treatment effects; modeling heterogeneous; uplift modeling ... See more keywords