Upper echelons research in marketing
Sign Up to like & getrecommendations! Published in 2020 at "Journal of the Academy of Marketing Science"
DOI: 10.1007/s11747-020-00724-4
Abstract: Marketing scholars have recently embraced the study of the corporate upper echelons—the executives and board members atop the organizational hierarchy. However, management scholars have researched the upper echelons for decades, with frequent forays into the… read more here.
Keywords: upper echelons; marketing; marketing strategy; echelons research ... See more keywords
Editorial: Affect and cognition in upper echelons' strategic decision making: Empirical and theoretical studies for advancing corporate governance
Sign Up to like & getrecommendations! Published in 2023 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1081095
Abstract: COPYRIGHT © 2023 Cristofaro, Bao, Chiu, Hernández-Lara and Perez-Calero. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is… read more here.
Keywords: upper echelons; strategic decision; echelons strategic; cognition upper ... See more keywords