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Published in 2024 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-12-2023-0665
Abstract: PurposeCryptocurrencies have gained popularity among investors despite their high risk and volatility. Social media wields substantial influence over investors' attitudes, judgments and decisions related to investment. This study aims to investigate the associations between social…
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Keywords:
cryptocurrency investment;
social media;
usage cryptocurrency;
media usage ... See more keywords