Signal detection-based satisfaction measure of the holistic product usage experience with and without the ‘double-faced applicability’ test
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DOI: 10.1016/j.foodqual.2018.02.005
Abstract: Abstract In the fast moving consumer goods industry, measuring consumer acceptance toward products is crucial for product development and marketing. Consumers are generally considered hedonists and, thus momentary hedonic scores are assumed to represent consumer… read more here.
Keywords: usage experience; product; consumer; test ... See more keywords