Research Methodology for Analysis of E-Commerce User Activity Based on User Interest using Web Usage Mining
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DOI: 10.5614/itbj.ict.res.appl.2018.12.1.4
Abstract: Visitor interaction with e-commerce websites generates large amounts of clickstream data stored in web access logs. From a business standpoint, clickstream data can be used as a means of finding information on user interest. In… read more here.
Keywords: methodology; commerce; user interest; web usage ... See more keywords