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Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102407
Abstract: Abstract High contact sports have gained popularity among consumers, who often seek thrills and the feeling of invincibility by risking their well-being. One major health risk associated with these sports is head injuries, including trauma,…
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Keywords:
headgear high;
marketing use;
use headgear;
contact sports ... See more keywords