Sign Up to like & get
recommendations!
1
Published in 2022 at "Journal of Interactive Marketing"
DOI: 10.1177/10949968221129268
Abstract: This research investigates whether companies’ use of humor is an effective strategy to address complainers’ incivility on social media. Using three main experiments, the authors examine observers’ evaluation of companies’ humorous responses on social media…
read more here.
Keywords:
accommodative recovery;
address complainers;
use humor;
incivility ... See more keywords
Sign Up to like & get
recommendations!
0
Published in 2019 at "HUMOR"
DOI: 10.1515/humor-2019-0011
Abstract: Abstract Each day for two weeks participants described how often they had used four types of humor that day: affiliative, self-enhancing, aggressive, and self-defeating humor. Participants also completed the Humor Styles Questionnaire (HSQ), the Coping…
read more here.
Keywords:
aggressive self;
humor;
use humor;
personality ... See more keywords