Is paid search overrated? When bricks-and-mortar-only retailers should not use paid search
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DOI: 10.1007/s12525-018-0287-4
Abstract: While bricks-and-mortar-only retailers do not offer online purchasing, they often take advantage of multi-channel management strategies to reach consumers in a pre-purchase phase. We investigate whether paid search can increase the sales of brick-and-mortar retailers… read more here.
Keywords: search; mortar retailers; bricks mortar; paid search ... See more keywords
The role of personality traits and engagement factors towards the use of paid stickers in personal communication messages
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DOI: 10.12688/f1000research.122623.1
Abstract: Background: The research investigated the personality traits and engagement factors that influence the use of paid stickers in personal communication. The study was driven by the increasing significance of stickers such as emoticons and emojis… read more here.
Keywords: paid stickers; stickers personal; use paid; use ... See more keywords