Articles with "use usefulness" as a keyword



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Understanding Chinese Gen Z and their online shopping intentions through TAM

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Published in 2023 at "Asia Pacific Journal of Marketing and Logistics"

DOI: 10.1108/apjml-03-2022-0241

Abstract: PurposeThe purpose of this study is to examine the ease of use and usefulness of the application Taobao and whether involvement, self-confidence and self-expression of users are related and ultimately affect the purchase intention of… read more here.

Keywords: ease use; use usefulness; use; self expression ... See more keywords
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The use, and usefulness, of spatial conservation prioritizations

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Published in 2018 at "Conservation Letters"

DOI: 10.1111/conl.12459

Abstract: Spatial conservation prioritization is used globally to guide decision making with the aim of delivering the best conservation gain per unit investment. However, despite many publications on the topic, the extent to which this approach… read more here.

Keywords: spatial conservation; implementation; conservation prioritizations; conservation ... See more keywords