A neurocognitive framework of attention and creativity: Maximizing usefulness and novelty via directed and undirected pathways
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DOI: 10.1002/job.2787
Abstract: Coming up with creative ideas is not easy. In this conceptual article, we integrate organizational behavior, cognitive psychology, and neuroscience literatures to propose that different forms of attention may be a key to maximizing creative… read more here.
Keywords: usefulness novelty; attention; neurocognitive framework; maximizing usefulness ... See more keywords