Does platform type matter? A semantic analysis of user attitude formation on online platforms
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DOI: 10.3389/fpsyg.2022.1005429
Abstract: An online platform is a setting where users may express their attitude in text or visual content. The doctrine thinking in consumer psychology is that greater perceived product value (e.g., more product features or lower… read more here.
Keywords: semantic analysis; attitude; online platforms; product ... See more keywords