Converting consumer-generated content into an innovation resource: A user ideas processing framework in online user innovation communities
Sign Up to like & getrecommendations! Published in 2022 at "Technological Forecasting and Social Change"
DOI: 10.1016/j.techfore.2021.121266
Abstract: Abstract An Online User Innovation Community (OUIC) is a space for consumers to share product usage experiences and put forward product improvement suggestions. However, as an increasing number of consumers post content in OUICs, companies… read more here.
Keywords: information; user ideas; ideas processing; innovation ... See more keywords