User willingness to purchase applications on mobile intelligent devices: evidence from app store
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DOI: 10.1108/apjml-06-2019-0411
Abstract: The purpose of this paper is to explore the facilitating and inhibitory factors on paid app downloading intentions based on an integrated valence theory, considering two social environmental factors and two intermediate variables: perceived value… read more here.
Keywords: purchase; theory; willingness purchase; user willingness ... See more keywords