Determinants of Mobile Banking Users’ Loyalty
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2020.1729312
Abstract: Abstract In recent years, the banking sector has undergone major changes in the way it serves its customers. Banks have found that customer loyalty is fundamental to strengthening their strategies. The objective of this paper… read more here.
Keywords: users loyalty; banking users; mobile banking; determinants mobile ... See more keywords