From offline to online: understanding users' switching intentions from traditional wealth management services to mobile wealth management applications
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DOI: 10.1108/ijbm-08-2022-0345
Abstract: PurposeFinancial technology (Fintech) brings about innovative financial services, such as the possibility of introducing mobile wealth management applications (apps) into consumers' lives. Despite the rapid development of such apps, few studies have focused on users'… read more here.
Keywords: mobile wealth; users switching; wealth management; management ... See more keywords