Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective
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DOI: 10.1007/s10796-017-9821-8
Abstract: Organisations are increasingly utilising social media to advertise to, and interact with, consumers. Sponsored advertisements embedded into targeted users’ social media feeds appear less invasive than standalone advertisements but, unlike organic postings, incur financial cost.… read more here.
Keywords: social media; uses gratifications; sponsored advertisements; media uses ... See more keywords
The Internet Usage among Students: A Uses and Gratifications Perspective
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DOI: 10.15655/mw/2017/v8i3/49148
Abstract: Uses and gratifications research helps in finding out how audience makes use of mass media to gratify their needs. Media research can help both the industry and the academia to map audience behaviour which is… read more here.
Keywords: geography; uses gratifications; internet usage; usage among ... See more keywords