Prospects for using charity lotteries in social marketing.
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DOI: 10.12688/f1000research.114652.2
Abstract: Background: The purpose of this work is to study the prospects of using charity lotteries as a marketing tool for involving consumers and employees in charitable activities. Methods: The research methodology is based on the… read more here.
Keywords: social marketing; charity lotteries; prospects using; using charity ... See more keywords