Articles with "using netnography" as a keyword



Affordance theory and e-books: evaluating the e-reading experience using netnography

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Published in 2017 at "Personal and Ubiquitous Computing"

DOI: 10.1007/s00779-017-1086-1

Abstract: E-books have changed the business of book publishing and the reading experience of the general public. Dedicated e-readers and other smart devices are integral to e-books offering affordances to overcome the physical limitations of print… read more here.

Keywords: reading experience; affordance theory; affordance; using netnography ... See more keywords