What Makes Consumers’ Intention to Purchase Paid Stickers in Personal Messenger? The Role of Personality and Motivational Factors
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DOI: 10.3389/fpsyg.2021.678803
Abstract: Many messengers and social networking services (SNSs) use emojis and stickers as a means of communication. Stickers express individual emotions well, allowing long texts to be replaced with small pictures. As the use of stickers… read more here.
Keywords: using stickers; intention purchase; makes consumers; motivations using ... See more keywords