LAUSR

Using transaction data and product margins to optimise weekly flyers

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1 Published in 2020 at "International Journal of Production Research"

DOI: 10.1080/00207543.2020.1748905

Abstract: Customers increasingly expect companies to understand their wants and needs and to market to those desires. Unfortunately, such levels of personalisation can be difficult to accomplish for traditional brick-and-mortar retailers, particularly when the fixed cost… read more here.

Keywords: transaction; using transaction; product; weekly flyers ... See more keywords