Analyzing the dependences of multi-category purchases on interactions of marketing variables
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DOI: 10.1007/s11573-016-0820-x
Abstract: We extend the usual specification of the multivariate probit model frequently used to analyze multi-category purchase incidence data by introducing interaction effects between marketing variables. Models are estimated by a Markov Chain Monte Carlo simulation… read more here.
Keywords: usual specification; multi category; marketing variables; analyzing dependences ... See more keywords