Common neural value representations of hedonic and utilitarian products in the ventral striatum: An fMRI study
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DOI: 10.1038/s41598-019-52159-9
Abstract: Hedonic goods are goods that people buy to obtain emotional experiences, such as joy or excitement, while utilitarian goods are bought to meet functional or instrumental needs. Although research in neuroscience suggests that the values… read more here.
Keywords: utilitarian goods; ventral striatum; value; task irrelevant ... See more keywords