Utilitarian and Hedonic Motivation in E-Commerce Online Purchasing Intentions
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DOI: 10.1080/00128775.2023.2197878
Abstract: This study uses the theory of social learning to investigate the relationship between hedonic and utilitarian motivation and e-commerce online shopping intentions. Based on a literature review, four hypotheses and eight sub-hypotheses are proposed. The… read more here.
Keywords: motivation commerce; utilitarian hedonic; commerce online; online ... See more keywords
Arousal, valence, and volume: how the influence of online review characteristics differs with respect to utilitarian and hedonic products
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DOI: 10.1080/0960085x.2018.1524419
Abstract: ABSTRACT Online reviews influence consumers’ purchase decisions. Product type – specifically, whether a product is utilitarian or hedonic – can help explain how consumers react to reviews. Characteristics of reviews – in particular, valence, measured… read more here.
Keywords: online review; valence; valence volume; volume ... See more keywords
Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam
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DOI: 10.1080/10871209.2018.1449038
Abstract: ABSTRACT We examined utilitarian and hedonic values as motivations for rhino horn use in Vietnam. We also evaluated consumers’ response to consequences of the illegal trade in behavior modification campaigns and the likely outcome of… read more here.
Keywords: rhino horn; hedonic values; utilitarian hedonic; values determining ... See more keywords
Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?
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DOI: 10.1177/0312896215599812
Abstract: The number of defective and unsafe products recalled from the market has increased dramatically in the last decade. While several studies have investigated consumer reaction to product recalls, the impact of such events on utilitarian… read more here.
Keywords: voluntary product; product; recalls utilitarian; utilitarian hedonic ... See more keywords