Holiday Destination Image and Personality of a Greek Island During an Economic Recession Period and the Intermediate Effect of the Utilitarian and Non-Utilitarian Needs
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DOI: 10.1080/10496491.2017.1281859
Abstract: ABSTRACT The research aim of this article is to investigate the relationship among tourists' utilitarian needs, non-utilitarian needs, destination image, and personality of Mykonos Island. The research objectives of this article are twofold: (i) to… read more here.
Keywords: image personality; utilitarian needs; destination image; non utilitarian ... See more keywords