The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience
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DOI: 10.1093/jcr/ucz017
Abstract: Consumers routinely make decisions about the timing of their consumption, making tradeoffs between consuming now or later. Most of the literature examining impatience considers monetary outcomes (i.e., delaying dollars), implicitly assuming that how the money… read more here.
Keywords: experiential asymmetry; experiential purchases; material experiential; impatience ... See more keywords