Dynamic trends in online product ratings: A diagnostic utility explanation
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DOI: 10.1016/j.jbusres.2018.02.015
Abstract: We propose and test an alternative diagnostic utility explanation for trends in customer ratings of products on online reviews/ratings sites. Ratings by prior customers provide key diagnostic information to help prospective customers in their purchase… read more here.
Keywords: ratings environment; utility explanation; utility; dynamic trends ... See more keywords