Investigating consumer binge-watching behavior: A valence framework perspective
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DOI: 10.1016/j.jretconser.2021.102604
Abstract: Abstract Binge-watching (BW) behavior has emerged rapidly in recent years. However, a comprehensive understanding of how BW is influenced and how it has changed is lacking. This study uses the valence framework to hypothesize the… read more here.
Keywords: binge watching; valence; watching behavior; valence framework ... See more keywords