Arousal, valence, and volume: how the influence of online review characteristics differs with respect to utilitarian and hedonic products
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DOI: 10.1080/0960085x.2018.1524419
Abstract: ABSTRACT Online reviews influence consumers’ purchase decisions. Product type – specifically, whether a product is utilitarian or hedonic – can help explain how consumers react to reviews. Characteristics of reviews – in particular, valence, measured… read more here.
Keywords: online review; valence; valence volume; volume ... See more keywords