Retailer-driven bundling when valuation discount exists
Sign Up to like & getrecommendations! Published in 2020 at "Journal of the Operational Research Society"
DOI: 10.1080/01605682.2019.1650620
Abstract: Abstract Empirical evidence has proven that a bundle discount negatively influences the consumer’s perceived valuation of a discounted component. This paper examines how valuation discount affects decision optimisation in a distribution channel where one component… read more here.
Keywords: retailer; discount; private label; valuation discount ... See more keywords