The complementary effects of bank intangible value binding in customer robo-advisory adoption
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DOI: 10.1108/ijbm-08-2022-0392
Abstract: PurposeThis study aims to propose an integrated view and emphasize the importance of bank intangible value binding in customers' robo-advisory adoption. It explores the relationship between robo-advisors and traditional banking and defines the role of… read more here.
Keywords: value binding; intangible value; bank intangible; robo ... See more keywords