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   Articles with "value perceptions" as a keyword



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Sustainable dressing: Consumers' value perceptions towards slow fashion

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recommendations! Published in 2019 at "Business Strategy and the Environment"

DOI: 10.1002/bse.2330

Abstract: Slow fashion that improves with an increasing awareness of sustainability has changed consumers' value perception and purchasing behaviours. The aim of this study is to determine slow fashion dimensions that influence consumers' value perceptions for… read more here.

Keywords: value perceptions; pay higher; slow fashion; value ... See more keywords

Value perceptions and YouTube influencer-user dynamics: a mediated pathway to enhanced trust, commitment, and purchase intentions

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recommendations! Published in 2024 at "Journal of Marketing Communications"

DOI: 10.1080/13527266.2024.2368533

Abstract: ABSTRACT This study investigated the relationship between YouTube influencers and followers. The value perception model was utilized to test the impact of value perceptions on trust, commitment, attitude, and purchase intentions. Findings provide further insights… read more here.

Keywords: value perceptions; value; trust commitment; purchase intentions ... See more keywords

Actions for relationship value: a mission impossible?

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recommendations! Published in 2019 at "European Journal of Marketing"

DOI: 10.1108/ejm-11-2017-0857

Abstract: Purpose The form and content of relationship value dominates the literature. This paper contributes by studying companies’ actions based on their value perceptions, a field which has attracted less attention. Scholars advocate more studies on… read more here.

Keywords: value perceptions; actions relationship; value; value mission ... See more keywords

Anthropomorphised or not? Natural-organic logo’s impact on product value perceptions and consumers’ willingness to pay

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recommendations! Published in 2024 at "Journal of Consumer Marketing"

DOI: 10.1108/jcm-09-2022-5629

Abstract: Purpose Building on associative priming, anthropomorphism and biophilia theories, this study aims to explain that a natural–organic (that shows a natural object) and an anthropomorphised natural–organic logo (that shows an anthropomorphised natural object) both act… read more here.

Keywords: value perceptions; natural organic; anthropomorphised natural; willingness pay ... See more keywords