Understanding and managing customer value propositions: Introduction to the special issue
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DOI: 10.1016/j.indmarman.2020.01.007
Abstract: Abstract Customer value propositions have experienced a growing interest among marketing scholars and managers in recent years. Despite its frequent mention in the business and academic press, the value proposition concept remains poorly understood and… read more here.
Keywords: value propositions; special issue; customer value; value ... See more keywords
Developing logistics value propositions: Drawing Insights from a distributed manufacturing solution
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DOI: 10.1016/j.indmarman.2020.03.011
Abstract: Abstract With a focus on supply chains as ecosystems of service exchange, our paper aims to explore how value propositions are developed and evolve via combinations of service innovation. A single longitudinal case study is… read more here.
Keywords: logistics value; distributed manufacturing; value; developing logistics ... See more keywords
From perceptions to propositions: Profiling customer value across retail contexts
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DOI: 10.1016/j.jretconser.2016.07.016
Abstract: The core claim made in the paper is that retailers wishing to identify and manage competitive customer value propositions succeed by measuring and modeling customer value perceptions with reference to specific contexts relevant for their… read more here.
Keywords: value; value propositions; perceptions propositions; contexts ... See more keywords
The “NABC's” of Value Propositions
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DOI: 10.1109/emr.2019.2932321
Abstract: Value-creation is the process of developing new innovations. We discuss two of the first value-creation steps: identification of an important unmet opportunity and the development of a compelling value proposition. Important opportunities are potentially large… read more here.
Keywords: value proposition; nabc value; value propositions; value ... See more keywords
A strategic framework for developing sustainable value propositions
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DOI: 10.21511/ppm.20(4).2022.31
Abstract: The discussion on firms’ sustainability performance has resulted in business organizations becoming more conscious of sustainability issues and implementing strategies to ensure sustainable value propositions. The purpose of this study is to explore strategies that… read more here.
Keywords: strategic framework; value propositions; sustainable value; developing sustainable ... See more keywords
Value Propositions for Health Information Exchange Toward Improving Nursing Home Hospital Readmission Rates.
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DOI: 10.3928/00989134-20211207-03
Abstract: The importance of health information technology use in nursing home (NH) care delivery is a major topic in research exploring methods to improve resident care. Topics of interest include how technology investments, infrastructure, and work-force… read more here.
Keywords: nursing; health information; value propositions;