Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam
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DOI: 10.1080/10871209.2018.1449038
Abstract: ABSTRACT We examined utilitarian and hedonic values as motivations for rhino horn use in Vietnam. We also evaluated consumers’ response to consequences of the illegal trade in behavior modification campaigns and the likely outcome of… read more here.
Keywords: rhino horn; hedonic values; utilitarian hedonic; values determining ... See more keywords