Personal values underlying ethnic food choice: Means-end evidence for Japanese food
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DOI: 10.1016/j.jef.2017.12.003
Abstract: Abstract Background Ethnic cuisines are increasingly popular in global food markets. This study identifies the personal values underlying Malaysian consumers' decision making with respect to Japanese food. Methods A total of 134 Malaysian consumers were… read more here.
Keywords: values underlying; japanese food; ethnic food; personal values ... See more keywords