LAUSR

Variety Effects in Mobile Advertising

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1 Published in 2022 at "Journal of Marketing Research"

DOI: 10.1177/00222437211056090

Abstract: Mobile app users are often exposed to a sequence of short-lived marketing interventions (e.g., ads) within each usage session. This study examines how an increase in the variety of ads shown in a session affects… read more here.

Keywords: increase variety; variety; mobile advertising; effects mobile ... See more keywords