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Published in 2021 at "Journal of Business Venturing"
DOI: 10.1016/j.jbusvent.2020.106088
Abstract: Abstract New venture ideation is critical to the entrepreneurial process. To generate creative ideas, some entrepreneurs turn to cannabis, proposing its benefits. However, extant research has not validated such claims. Using a new venture ideation…
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Keywords:
new venture;
experience;
venture;
cannabis users ... See more keywords