The Influence of Statistical versus Exemplar Appeals on Indian Adults’ Health Intentions: An Investigation of Direct Effects and Intervening Persuasion Processes
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DOI: 10.1080/10410236.2016.1138811
Abstract: ABSTRACT In two separate investigations, we examined the persuasive effectiveness of statistical versus exemplar appeals on Indian adults’ smoking cessation and mammography screening intentions. To more comprehensively address persuasion processes, we explored whether message response… read more here.
Keywords: health intentions; appeals indian; exemplar appeals; statistical versus ... See more keywords