Business Strategy and the Cost of Equity Capital: An Evaluation of Pure versus Hybrid Business Strategies
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DOI: 10.2308/jmar-52171
Abstract: ABSTRACT We examine the effect of pure (product differentiation or cost leadership) versus hybrid (a mix of product differentiation and cost leadership) business strategies on the cost of equity ca... read more here.
Keywords: pure; versus hybrid; cost equity; business strategies ... See more keywords